A sustainable activewear brand was poised for its next phase of growth after finding success with a two piece collection. It had a great product, and a loyal customer base eager to buy more. The brand needed new products designed, a creative team to elevate content and amplify communication, and a marketing team that could focus on brand and revenue growth. Royal Braun collaborated with all stakeholders on a complete organization and growth strategy, and recruited creative talent across the chart — from product design and merchandising to brand communications.
Sustainable Activewear Brand
Growth Strategy & Creative Team Recruitment
A major global eCommerce brand wanted to establish itself as a place for customer inspiration and not just transaction. To catch up with the wave of changing consumer sourcing and shopping behaviors, the brand hired Royal Braun to help them configure and staff a content studio in downtown L.A. that immediately started elevating creative work across site, social and email. The engagement included business strategy, org chart mapping, and recruitment across the marketing arc – strategy, direction, production, and communication.
Global Ecommerce Brand
Organization Strategy & Team Recruitment
An international entertainment studio sought to consolidate its global brand and creative services group, positioning its in-house agency as an L.A. hub, with spokes to global markets. To cut costs and anticipate the changing waves of consumer media consumption, the studio planned to add a social track to their in-house agency services, focusing on a more editorial approach. Royal Braun was hired to help stakeholders map the org strategy of this newly-formed unit, and recruit an Editor in Chief to lead the team.
International Entertainment Studio
Business Strategy & Executive Recruitment