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Digital media companies inflated titles to attract (and retain) talented creatives away from ad agencies and traditional media companies.

Some folks recently let go from top tech companies will never again (in their career) earn the comp packages they received over the past 5-7 years. 

In the production world I learned cheap, fast, good - you can only get two. 

In today's market it appears to me that it's GREAT culture, GREAT comp and GREAT work. Pick two and hope the third is GOOD not GREAT.  

As you approach your next job, reset your title and salary expectations based on the current market and the category you're exploring.