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A friend from my NYC production days just created his website. It's really good. As I've said before, I always go straight to the ABOUT section of individual websites. It tells me a lot of what I want to know—a creative professional's POV. Max strikes a good tone and cleverly shares his POV on his industry, which shows me he "gets" it.

On a similar note, we both agreed that this agency does a good job of positioning themselves through copy. Max notes, "I like Mojo Supermarket's copywriting style. There’s consistency between their agency business model all the way down to their case studies. Concise and not corporate. Casual… but also professional."