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When I hear the word 'consultant,' my mind quickly goes to this hilarious Instagram account. In the creative marketing space, branding yourself that way can be a mistake. Oftentimes (though not always), the real issue is how to frame the months or years since your last full-time job on your resume. Lead with the clients you’ve helped and describe the problems you worked to solve. Don’t only talk about the services you offered—it’s too broad. Consider calling yourself a freelance contractor or maybe a strategist.

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