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I hear this a lot: "I want to build a team." Or, "I want to manage a team." Or both. Do you find yourself saying this? Might I suggest you stop saying it like that.

For one thing, most of my clients are founders or C-suite executives. They would be thinking, and some would tell you, "It's my job to build a team."

I get you. You're thinking about it differently. But I suggest a different framing: "I'm qualified and have a POV to help shape the X strategy and then the know-how to bring the right resources to execute the agreed-upon strategy."

Nobody dislikes a builder, but in the world of creative and our shifting media space, position yourself as a co-architect and planning partner, not just the general contractor.