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I've found that some new media (creator-driven) brands have enabled greater access to insider and deep information, making it easier to be more informed on both sides of the interview table.

Let's pretend you're going into an interview with Apple TV+ over the next few weeks. The Ankler's recent post about their slate is chock full of intelligence: strategic commentary, an org chart, first-look and overall deals, and a list of the major movies and series in the pipeline.