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Tales of 2 calls:

Call with an apathetic creative: This person wants to work for a brand but wasn't really sure why. They didn't have any examples of what brands they'd like to work for but expressed that they want to "feel good about what the brand stands for."

Call with a motivated creative: This person shares top-line information on their current role and previous two roles, including achievements and YouTube case study links. They discuss where they want to focus their career moving forward and provide a short, honest anecdote about why they want to leave their current company. They also offer their observations of the industry and how they see themselves fitting into this development.