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Do your research before going into an interview or professional discussion with a new acquaintance. I could always do a better job of reaching out to my network to better understand ideas, brands, and business strategies.
I advise those in the job market to call up an old colleague with experience in CPG eCommerce, NFTs, or marketing partnerships and ask them, "What questions should I ask when I'm in conversation with X brand or Y hiring manager?" You'll gain valuable insights and undoubtedly deepen that personal connection, which is always a good thing.